Learn how to get press, mentions, and links at scale

Our PR Playbook Includes

We’ll take you through the entire process from start to finish, leaving no stone (or press opportunity) unturned.

1

The Latest Mention & Placement Strategies The Pro’s Are Using Right Now

We’ll take you through the nuts and bolts behind the most sustainable, scalable PR strategies ranging from building big resource content, getting your content published on major websites, finding existing mentions of your brand, identifying the most relevant directories for your niche, and even fixing broken links.

2

What Tools You Should be Using

The toolbox needed to run effective digital PR is pretty big. It includes tools like Ahrefs, Majestic, Scrapebox, Keyword Keg, Keywords Everywhere, LinkClump, Check my Links, Answer The Public, Hunter.io, and a dozen more. 

To say it can be overwhelming is an understatement. We’ll show you which tools you should be using, exactly how to use them, and how they all work together in concert to deliver results.

3

How to Prospect for Placements

We’ll show you how to identify targets, leverage your existing infrastructure (or build new personas), how to make sure you’re using the right keywords, and tools to make your life easier. From keyword harvesting, to scraping Google, and even how to spy on your competitors PR profiles.

4

How to Qualify Websites for the Highest Impact

Not all websites are created equally, and some mentions are worth 100x more than others. We’ll give you a process for identifying, qualifying, and making sure all of your outreach is safe (and compliant with both CAN-SPAM and GDPR.

5

How to Set Up, Customize, and Efficiently Run Outreach

There are a lot of “outreach tools” out there, but most aren’t designed to support digital PR at scale (or to support a scalable process). That changes with Pitchbox. Pitchbox is the only tool we’ve found that is designed to support true scale and make outreach to thousands of websites per month possible. 

We’ll show you INSIDE our setup, and walk you through how to setup and customize your own account.

6

How to Create Content That Publishers are Dying to Mention (and link to)

Creating content is challenging, but creating content that people give a sh!t about is flat out hard. We’ll give you our playbook for finding topics that audiences care about, and are excited to mention (and link to). On top of it, we’ll show you how to find qualified writers, how to hire and negotiate with them, and best of all; how to manage them.

7

Processes (and tools) for Tracking and Reporting

None of this works without a tight process for tracking and reporting, and there’s a lot that’s needed on that front. You have to track the target website(s), the personas, the prospects, the qualified sites, the contact information, the content (and the writers), the pitch, the follow-up, and a handful of other critical items that all need to be actively managed.

We’ll give you our complex set of Google Sheets and detailed SOP’s so you don’t have to spend years figuring out how to do it right (like we did).

8

How to Optimize The Entire Process for Your Unique Business

We understand every business is unique, and what works for an Ecommerce business is not going to work for a SaaS company. Strategies need to be designed around audiences specific to each niche – the good news is we’ve worked with hundreds of companies, across hundreds of niches, and earned tens of thousands of placements and links. 

We’ll show you how to optimize the process so it fits the nuances of your business.